业内有句行话，要做实事，就做行业站。行业站一般来说，其流量比较难做，大部分多使用seo在做流量，但是只要是真实的ip，每一个ip都会参生比较大的价值，有一个数据可以说 明问题，娱乐站10个ip才能相当于行业站的1ip。其实目前国内绝大多数的b2b行业站，日ip都在2000左右，流量虽低，但这样的行业站基本都在赢利，倘若是2000ip的娱乐站，其价值几乎没有，更谈不上赢利了。
the industry has a jargon, seeking to do, do it industry stand. industry stand in general, the more difficult the flow, but as long as is true ip, each ip will be born and bigger value, a data can say the problem, entertainment stand 10 ip can stand 1 ip is equivalent to the industry. in fact at present domestic most b2b industry station, day ip is about 2000, flow is low, but the industry stand in basic profit, if is 2000 ip entertainment stand, and its value almost no, much less profitable.
那么如何去运做一个成功的行业站呢？我们应该注意以下几点：
so how to luck be a successful industry stand? we should pay attention to the following:
（1）找准一个好的行业。如何挑选呢？应该遵循以下几个原则：1）本行业内企业广告多2）行业内相关网站不多，即使多，但是目前前三甲格局仍然没有形成
get a good industry. how to choose? should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the top still not formed before the pattern
（2）域名。如果你手上有一个好的域名，那么恭喜你，你已经成功了一半，可以说明的是，这个域名就是你的核心竞争力。我有个朋友意欲进入糖酒行业， 想以此在网络界有所作为，所以不惜花费巨资购买了拼音域名： 糖酒，朗朗上口，又好记忆，推广起来很简单，所以不到半年内，已经做到糖酒行业的第三名了。类外大家还要注意的是，你选择的域名受众人群的文化程度，还以 酒业为例，如果你做葡萄酒相关的进出口业务的话，单词米应该比拼音米要来的话，比方说 就比 要好，你想想啊，老外更熟悉的是什么啊，是单词,假如做内贸的话我就认为后者比较适合。
domain name. if you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. i have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... you must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if i think the latter is more suitable for.
（3）网站设计风格/创意. 风格(style)是抽象的ueo。是指站点的整体形象给浏览者的综合感受。整体形象包括站点的版面布局，色彩，字体，浏览方式等…。如：我们觉得迪斯尼是生动 活泼的而ibm则是专业严肃的。每一个网站都会给人们留下的不同感受。这里我们需要做到的是根据网站的定位做出网站特有的风格。除此我们还需要在风格同一 上需要把握一下，其实这个风格的统一和传统的印刷出版物没什么区别。你网页上所有的图像、文字，包括像背景颜色、区分线、字体、标题、注脚什么的，都要统 一风格，贯穿全站。这样子用户看起来舒服、顺畅，会对你的网站留下一个“很专业”的印象。而企业网站设计师往往就缺乏这一点，没有全局意思。
website style/creative. style (style) is abstract. refers to the whole image of the site to the visitor's comprehensive experience. the overall image including site page layout, color, type, browsing way, etc... . such as: we think disney is lively and ibm is professional serious. every web site will give people leaving different feeling. here we need to do is make the positioning of the website according to the website of the unique style. in addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. this way the user looks comfortable, smooth, will be on your site leave a "very professional" impression. and enterprise web designers often lack of this, no global meaning.
（4）网站logo. logo顾名思义就是站点的标志图案，logo最重要的就是用图形化的方式传递网站的定位和经营理念、同时便于人们识别。网站logo的设计过程中一般有 以下三种思路：1.直接以网站网址作为logo。2.根据网站提供的产品/服务特点展开logo设计。3.以传递网站运营商的经营理念为特色。
website logo. the logo, as the name implies, is the sign of site design, logo and the most important is to graphically transfer website localization and management concept, and at the same time for people to recognize. web site in the process of logo design generally have the following three kind of thought: 1. directly